My Resumé
WORK EXPERIENCE
Content Marketing Consultant & Copywriter
May 2018 - present
I help develop content marketing strategy for various national and international B2B and B2C organizations. I collaborate closely with clients to produce keyword-focused marketing copy including blogs, white papers, social media, and email to target clients’ customers across the funnel, boost awareness, increase inbound leads, and generate revenue.
Senior Marketing Coordinator, Modern Healthcare
January 2018 - May 2018
Working closely alongside the events team, I oversaw the creation of marketing collateral promoting conferences Modern Healthcare's events and awards programs, including ad copy for the weekly print and digital magazine, emails, digital ads and social media.
Marketing Manager, Retale
November 2016 - November 2017
I supported Retale's sales team in all B2B efforts, such as client proposals and presentations and strategizing and monitoring sponsored social media campaigns. I also collaborated with our designer to create print and digital collateral for sales meetings and trade shows.
Content Manager, Retale
October 2015 - November 2016
I collaborated with our retail and brand partners to create and assemble effective ad content for Retale's web and mobile applications.
Content Coordinator, EM Search Consulting
March 2013 - October 2015
I produced and managed social media accounts, blogs, email and web content for various regional businesses to boost online presence and Search Engine Optimization (SEO).
Skills
GENERATIVE AI
HUBSPOT
WORDPRESS
GOOGLE DRIVE
MS OFFICE
MAILCHIMP
ASANA
Languages
ENGLISH
BASIC SPANISH
EDUCATION
University of Wisconsin-Madison
September 2008 - December 2012
I graduated from UW-Madison in 2012, double majoring in Journalism & Mass Communications and Communication Arts: Radio, TV and Film. The majority of my courses focused on the english language, writing and literature.